ASK:

In summer 2020, Mekky Media was approached by veteran entrepreneurs Arturo Gomez and Matt Matros, along with chef-partner Chris Dunstatter  to help with the launch of an upscale cafe and bar in the Wells corridor of Chicago’s River North neighborhood, Edie’s All Day Café & Bar.

Given the timing of the opening (during the pandemic), Mekky Media knew that  a strong, detailed strategic plan covering pre-opening, grand opening and post-opening would be more important than ever. Anticipating COVID-related inquiries from the media, MMR also crafted key messaging and talking points to help Edie’s field interview questions regarding the topic.

 

RESULTS:

Through Mekky Media’s relationships, strategic communications plan and influencer engagement program, the team secured more than 57 earned media placements resulting in 225M+ impressions over four months.

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Notable placements include: 

Chicago Tribune, Crain’s Chicago Business, EATER Chicago, Yahoo! News, Infatuation Chicago, WGN-TV, The Local Tourist, Chicago Food Magazine, MSN News, and more. 

 

Some of Chicago’s top social media influencers posted about Edie’s, including: 

Rosie Clayton (@rclayton), Sherrie Tan (@sherriesavorsthecity), Adam Sokolowski (@chicagofooddude) and more.

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