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Result
Mekky Media secured the Chicago Cubs’ Anthony Rizzo to come onsite to the event and commence the official Race. Through targeted outreach strategy, Mekky Media also secured Windy City Live host Val Warner to emcee the event. In addition to securing both celebrity guests, Mekky Media provided onsite support during the day of the Race. Alongside his mother, Rizzo spoke to the audience about his experiences before the race began. For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station. The team was able to secure coverage after the event through post-event outreach and pitching, securing over 110 million earned media impressions in print, online and broadcast publications throughout the Chicago market. Mekky Media achieved more than 101 million earned media impressions in 3 months.
Notable media placements include:
For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station: ABC7, CBS4, FOX32, NBC5, WCIU-TV, WGN-TV
