CASE STUDY
As the largest single-store retailer of electronics, appliances and home goods in the country, Abt, based in Glenview, Illinois, tasked Mekky Media with promoting in-store events locally and securing ongoing national media coverage for unique aspects of the family business, such as consistent double-digit annual growth, green initiatives like their 30,000-square-foot recycling center and their expansive 140,000-square-foot showroom.
As Mekky Media’s longest standing client on the roster, the team has successfully secured significant and consistent media attention, including multiple Associated Press articles and other national coverage including the Wall Street Journal, Reuters, NBC News, The New York Times and more. Abt is also regularly featured in local Chicagoland print, online and broadcast media. Since the start of the partnership in 2017, Mekky Media has generated over 34 billion media impressions for Abt.
THE ASK
PROMOTE PRODUCTS/SERVICES/GROWTH AND SECURE CONSISTENT PRESS
THE PLAN
IDEATED AND EXECUTED STRATEGIC EARNED PR
THE RESULTS
SIGNIFICANT AND ONGOING MEDIA ATTENTION
