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After 20 years as an Obstetrician-Gynecologist, Dr. Sri Sullivan, MD committed to a lifestyle shift away from long weeks spent in hospitals. Training in cosmetic injections for two years, Dr. Sullivan paired her previous medical experience with her appreciation for artistry and aesthetic to become a uniquely-skilled practitioner. Dr. Sullivan came to Mekky Media in the fall of 2021 with exciting news – she was opening Chicago Aesthetics Club, a luxury, boutique medical practice that specializes in injectable services.
Located in the heart of the Magnificent Mile, the practice was dedicated to providing clients with personalized attention and services all performed by Dr. Sri herself – a big difference from many other practices that provide injections often performed by assistants.
Result
Throughout the six-week-long project, Mekky Media worked with Dr. Sri to develop media-facing messaging, introduce Chicago Aesthetics Club to the city and secure entrepreneurship spotlights for Dr. Sri herself. The team secured 13 placements for a combined 9.1 million earned media impressions.
Notable placements include:
WBBM-AM, WGN-TV, Medium, and more.
