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In summer 2020, Mekky Media was approached by veteran entrepreneurs Arturo Gomez and Matt Matros, along with chef-partner Chris Dunstatter to help with the launch of an upscale cafe and bar in the Wells corridor of Chicago’s River North neighborhood, Edie’s All Day Café & Bar.
Given the timing of the opening (during the pandemic), Mekky Media knew that a strong, detailed strategic plan covering pre-opening, grand opening and post-opening would be more important than ever. Anticipating COVID-related inquiries from the media, MMR also crafted key messaging and talking points to help Edie’s field interview questions regarding the topic.
Result
Through Mekky Media’s relationships, strategic communications plan and influencer engagement program, the team secured more than 57 earned media placements resulting in 225M+ impressions over four months.
Notable placements include:
Chicago Tribune, Crain’s Chicago Business, EATER Chicago, Yahoo! News, Infatuation Chicago, WGN-TV, The Local Tourist, Chicago Food Magazine, MSN News, and more.
Some of Chicago’s top social media influencers posted about Edie’s, including:
Rosie Clayton (@rclayton), Sherrie Tan (@sherriesavorsthecity), Adam Sokolowski (@chicagofooddude) and more.
