A few months into the PR campaign for Fresh Wave, the company came to Mekky Media with an additional request. Fresh Wave was planning to launch a lemon-scented line – the first new scent line in years – and wanted to begin partnership with influencers for the first time in brand history in the lifestyle, home and parenting space to increase brand awareness and center the product in the household.
Mekky Media created a tiered strategy for influencers and bloggers to ensure that the brand would reach a diverse set of eyes through high-quality content across the country. Before beginning the campaign, we presented a range of potential influencers, highlighting followers, engagement, content and rates, and proposed unique content for each potential influencer based on their brand and platform. Staying within our budget, five paid partners were engaged to share a variety of static posts, Instagram stories, original blogs and TikTok videos of their lemon-scented Fresh Wave products, reaching a potential collective audience of over 345.6K.
Our immediate goal is to complete the testing phase and achieve the certification, which will allow us to bring our product to market by the end of the year. We are actively engaging with waste to energy operators, concrete manufacturers, and the wider construction industry.