CASE STUDY
Mekky Media implemented a data-driven influencer and blogger strategy for Fresh Wave, ensuring targeted reach across a broad spectrum of consumers through compelling, high-quality content nationwide. Our approach began with a comprehensive analysis of potential influencers, evaluating their audience size, engagement rates, content resonance and pricing. Based on these insights, we presented a strategic roster of candidates and proposed innovative content concepts tailored to each influencer’s unique brand and platform.
Within budget parameters, Mekky Media activated five paid partnerships, resulting in a diverse array of engaging content – including static posts and Instagram stories, original blogs and TikTok videos – showcasing Fresh Wave’s lemon-scented products, reaching a potential collective audience of over 345,000.
THE ASK
BEGIN PARTNERSHIP WITH INFLUENCERS FOR THE FIRST TIME IN BRAND HISTORY
THE PLAN
TIERED STRATEGY FOR INFLUENCERS AND BLOGGERS
THE RESULTS
5 PAID INFLUENCERS AND REACHED A POTENTIAL COLLECTIVE AUDIENCE OF OVER 345.6K
