CASE STUDY
Red Bull Flugtag, a legendary event, made its Milwaukee debut in 2022. Mekky Media took the event to new heights, driving buzz, contestant entries, and city-wide engagement. Collaborating with local partners like KwikTrip and the Milwaukee Bucks, and featuring judges such as NFL legend Donald Driver, the event attracted 50,000 attendees and over 50 social influencers.
The five-month media campaign generated over 5 billion impressions across broadcast, print and online platforms, with coverage in every major Wisconsin market.
THE ASK
DRIVE BUZZ AND CONTESTANT ENTRIES
THE PLAN
MULTI-PRONG PR CAMPAIGN
THE RESULTS
5.6+ BILLION ONLINE IMPRESSIONS
