Case Study
Westfield Old Orchard, Chicagoland’s premier outdoor shopping center and the third-largest mall in Illinois, attracts millions of visitors annually. In 2023, Mekky Media continued its partnership with the center, driving awareness around major redevelopment announcements, new stores and events through a strategic PR campaign into 2024. By leveraging key spokespeople, tactically distributing consumer and business announcements and working directly with key stakeholders within the Village of Skokie, Mekky Media secured over 130 media placements, including features in top outlets like the Chicago Tribune, Sun-Times, Crain’s Chicago and The Real Deal, generating more than 640 million earned media impressions.
THE ASK
DRIVE AWARENESS FOR THE MALL’S REDEVELOPMENT
THE PLAN
TARGETED PR STRATEGY LEVERAGING KEY ANNOUNCEMENTS
THE RESULTS
640+ MILLION IMPRESSIONS
