Westfield Old Orchard

Westfield Old Orchard, located in the heart of Chicagoland, stands as a beloved outdoor shopping center and lifestyle destination. As the third-largest shopping mall in Illinois, it attracts millions of locals and tourists each year. To enhance its position within the North Shore community and solidify its status as a premier lifestyle destination, Westfield Old Orchard partnered with Mekky Media Relations to further drive brand awareness and elevate the shopping center’s appeal through creative storytelling, media relations, influencer engagement, and innovative activations.

Throughout the one-year partnership in 2022, Mekky Media has generated extensive coverage; nearly 200 placements and over 1.5 billion earned media impressions locally, regionally, and nationally, resulting in an agreement extension.

Initiatives such as the It’s Oksana Pop-up, Bar Siena opening, luxury retailers Louis Vuitton and Bloomies joining Old Orchard, and a major redevelopment announcement all contributed to significant coverage. Other results also included strategic collaborations, including an Earth Day event with Abt Electronics focused on recycling, and a pet-friendly initiative with Paws Chicago.

Additionally, Mekky Media offered thought leadership opportunities for the general manager, effectively raising awareness of the ongoing reinvention efforts to keep Old Orchard relevant in the dynamic market.