Susan G. Komen Chicago

Generating Strong Coverage for a Stronger Cause

ASK:

Susan G. Komen Chicago partnered with Mekky Media Relations for the third year in a row to generate buzz and promote registration for its annual Mother’s Day Race for the Cure event. The Mekky team was tasked with increasing the earned impression numbers and varying the types of media outlets surrounding the event, as well as bringing in big names to drive event participation.

RESULTS:

Mekky Media secured the Chicago Cubs’ Anthony Rizzo to come onsite to the event and commence the official Race. Through targeted outreach strategy, Mekky Media also secured Windy City Live host Val Warner to emcee the event. In addition to securing both celebrity guests, Mekky Media provided onsite support during the day of the Race. Alongside his mother, Rizzo spoke to the audience about his experiences before the race began. For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station.  The team was able to secure coverage after the event through post-event outreach and pitching, securing over 110 million earned media impressions in print, online and broadcast publications throughout the Chicago market.

 

Komen Chicago has been beyond fortunate to partner with Mekky Media. The extraordinary amount of earned media that Michelle and her team have secured is beyond our wildest dreams. Our Race for the Cure saw 100 Million impressions all due to the due diligence, experience and passion that Michelle has. Large or small, non-profit or for-profit, there is no better Media team in Chicago.

- Bonnie P. Gordon, Executive Director,

Susan G. Komen - Chicago

2020 Silver Trumpet Award Business to Consumer, Joe's Imports Opening
2020 Silver Trumpet Award Non-Profit, ​Komen Chicago ​Race for the Cure​ Campaign​

2020 Stevie® Award Winner for Agency of the Year

2020 Agency Elite Top 100

2020 National Bulldog PR Awards, Komen Chicago Race for the Cure Campaign

2020 Official Member of the Forbes Agency Council

2020 IPRN (International PR Network) Member

2020 Expertise, Best PR Firms in Chicago

2019 Golden Trumpet Award Winner for Media Relations (Abt Electronics)

2019 Golden Trumpet Award Winner for Advocacy (Komen Chicago)

2019 National Business Enterprise (WBENC) Certified 

2018 Stevie® Award Winner for Women in Business, Entrepreneur of the Year

expertise-best-pr-firms-in-chicago-2020.
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