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Susan G. Komen Chicago

Generating Strong Coverage for a Stronger Cause

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ASK:

Susan G. Komen Chicago partnered with Mekky Media Relations for the third year in a row to generate buzz and promote registration for its annual Mother’s Day Race for the Cure event. The Mekky team was tasked with increasing the earned impression numbers and varying the types of media outlets surrounding the event, as well as bringing in big names to drive event participation.

RESULTS:

Mekky Media secured the Chicago Cubs’ Anthony Rizzo to come onsite to the event and commence the official Race. Through targeted outreach strategy, Mekky Media also secured Windy City Live host Val Warner to emcee the event. In addition to securing both celebrity guests, Mekky Media provided onsite support during the day of the Race. Alongside his mother, Rizzo spoke to the audience about his experiences before the race began. For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station. The team was able to secure coverage after the event through post-event outreach and pitching, securing over 110 million earned media impressions in print, online and broadcast publications throughout the Chicago market. Mekky Media achieved more than 101 million earned media impressions in 3 months.

 

Notable media placements include:

For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station: ABC7, CBS4, FOX32, NBC5, WCIU-TV, WGN-TV

 

“I remain impressed by Michelle and her team—they work tirelessly to make sure that Susan G. Komen Chicago receives continued media coverage across a range of mediums.  In addition, her team has worked to connect our organization with others in the field with similar interests.  These connections have resulted in creative partnerships and enhanced impact in the community.”

- Tiosha Bailey, Executive Director, Susan G. Komen - Chicago