Susan G. Komen Chicago partnered with Mekky Media Relations for the third year in a row to generate buzz and promote registration for its annual Mother’s Day Race for the Cure event. The Mekky team was tasked with increasing the earned impression numbers and varying the types of media outlets surrounding the event, as well as bringing in big names to drive event participation.
Mekky Media secured the Chicago Cubs’ Anthony Rizzo to come onsite to the event and commence the official Race. Through targeted outreach strategy, Mekky Media also secured Windy City Live host Val Warner to emcee the event. In addition to securing both celebrity guests, Mekky Media provided onsite support during the day of the Race. Alongside his mother, Rizzo spoke to the audience about his experiences before the race began. For the second year in a row Mekky Media’s efforts resulted coverage on the Race for the Cure from every Chicago TV station. The team was able to secure coverage after the event through post-event outreach and pitching, securing over 110 million earned media impressions in print, online and broadcast publications throughout the Chicago market.
“Komen Chicago has been beyond fortunate to partner with Mekky Media. The extraordinary amount of earned media that Michelle and her team have secured is beyond our wildest dreams. Our Race for the Cure saw 100 Million impressions all due to the due diligence, experience and passion that Michelle has. Large or small, non-profit or for-profit, there is no better Media team in Chicago.”
- Bonnie P. Gordon, Executive Director,
Susan G. Komen - Chicago