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The Sunshine Flyer

Product Launch, Media Relations: National & Trade

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ASK:

The Sunshine Flyer is a unique motorcoach bus experience from Transportation Management Services (TMS) that provides seamless transportation for guests from the Orlando International Airport (MCO) to Walt Disney World® Resorts. 

 

Tasked with launching The Sunshine Flyer, Mekky Media developed a strategy focusing on raising awareness through targeted media outreach and impactful placements in national and regional print, online, broadcast outlets, as well as blogs and podcast media. Mekky Media worked tirelessly to represent The Sunshine Flyer and ensured that editors, producers and Disney travelers know the brand to spur awareness around the new service at the Orlando airport.

 

RESULTS:

As a result, Mekky media secured numerous placements and interview opportunities in national, regional and local media outlets, both consumer and trade. Mekky Media also positioned TMS’ Sunshine Flyer as an industry leading transportation service provider for guests traveling to Walt Disney World Resorts.

Notable placements include: 

USA Today, Florida Today, ABC Orlando, NBC Orlando, MSN, Frommer's, Kenny The Pirate, Bus & Motorcoach News, Travel Pulse, The Disney Blog, The Points Guy, and more.