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In person for the first time since 2019, Chicago Scholars’ 2022 Onsite College and Leadership Forum brought hundreds of first-generation and low-income Chicago high school students and college admission counselors for a single day of interviews, on-the-spot admission offers and scholarship awards. As the long-time PR partner of Chicago Scholars, Mekky Media developed a specific PR strategy and provided on-site support for the organization during this monumental event.
Result
The team began with a press release and announcement pitch, reintroducing the event to Chicago media and extending invitations to attend and cover the day. In addition, Mekky Media conducted Scholar interviews and media training ahead of the event, identifying which Scholars to offer for media interviews and prepping each student to talk about the organization and event.
The day of Onsite, all six Chicago broadcast TV stations attended and covered the event, resulting in 28 segments over the following 24 hours, alongside multiple segments from Chicago radio. Following the event, Mekky Media shared the success of the day with additional media, resulting in an online and print feature from The Citizen.
Notable placements include:
Fox32, WGN-TV, ABC7, CBS2, NBC5, Telemundo, WBBM-AM, WLS-AM, and more.
