CASE STUDY
In person for the first time since 2019, Chicago Scholars’ 2022 Onsite College and Leadership Forum brought hundreds of first-generation and under-resourced Chicago high school students and college admission counselors for a single day of interviews, on-the-spot admission offers and scholarship awards. Mekky Media developed a specific PR strategy and provided on-site support for the organization during this monumental event. The day of Onsite, all six Chicago TV stations attended and covered the event, resulting in 28 segments over a span of 24 hours. Mekky Media also secured multiple segments with Chicago radio stations, and the media coverage continued even after the event, including a feature with the Chicago Citizen.
THE ASK
GAIN MEDIA COVERAGE AND AWARENESS FOR THE EVENT
THE PLAN
DEVELOP A STRATEGY, PROVIDE ONSITE SUPPORT AND FACILITATE BILINGUAL INTERVIEWS AND STORIES
THE RESULTS
MANAGED ALL SIX CHICAGO TV STATIONS DURING THE EVENT
