The Agency Was Recognized for its Campaigns for The Organized Mama and Red Bull Flugtag
Sweeping the media in strategic outreach for The Organized Mama, its CEO, Jessica Litman and her soon-to-be published book Home Sweet Organized Home, Mekky Media received a Gold Stevie® in the Communications or PR Campaign of the Year – Low Budget category.
In a year-long partnership, Mekky Media centered Jessica as an expert in a number of top-tier national placements (Architectural Digest, Apartment Therapy, The Spruce, Better Homes and Gardens, Elle, Today, Bustle, Real Homes and Woman’s World) and secured long-form features that dove into Jessica’s entrepreneurial story. The team also created a regional book tour, with Jessica appearing on Chicago’s FOX32 and ABC7 as well as Indiana’s WISH TV. Segments were organic, blending book promotion with thought leadership that drove authentic engagement. Throughout the year-long campaign, Mekky Media generated 1,108,170,905 earned media impressions and a total of 132 regional and national placements, and one international placement.
Additionally, Mekky Media was honored with a Silver Stevie® for its Red Bull Flugtag campaign in the Communications or PR Campaign of the Year – Events & Observances category.
With Red Bull Flugtag coming to Wisconsin for the first time, Mekky Media strategically developed its local media campaign around creative storytelling by highlighting unique teams, local brand partnerships and local celebrity judges. In doing so, the agency secured coverage from more than 80 local and national outlets spanning print, online, broadcast and radio, including 114 separate broadcast TV segments surrounding the single-day event and over 5.6 billion online impressions.
“I’m incredibly proud of the hard work that our team puts into each client, and these awards are testaments to the passion and skill of every person at Mekky Media,” said Michelle Mekky, founder and CEO of the agency. “Our team’s creative storytelling and passion for authentic relationships with clients set us apart, and I’m thrilled that dedication was recognized by this prestigious group.”
More than 3,700 nominations were submitted this year for consideration in a wide range of categories. Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA.